Behind the scenes: The challenges of building an EdTech startup
Using creative website marketing strategies helps promote your website and increase its traffic. No one is going to question the fact that it is a good strategy. With most (if not all) businesses going online, no one wants to be left behind. The good news is there are effective methods that work to help increase your website traffic and sales.
SEO Is Your Friend
Sure, there are those who might not view using SEO as something that is actually creative. But in reality, SEO is one of the most creative website marketing strategies there is. Contrary to what many expect, the use of search engine optimization for a website is not really a given. The truth is that most small businesses with their own websites will not readily use SEO. The reason is because of business owners’ general lack of awareness of SEO and what it does. SEO can work wonders for any website. It makes it much easier for users who are potential customers to find your website.
First, learn the basics and know how you can measure your progress.Find out which of your keywords are bringing the most traffic. Last, get to know your target audience and customers by doing proper research on them. Which keywords are they responding to?
One of the chief aims of a good marketer is to get the contact information of prospects. But you want to get it from them voluntarily. That’s the ideal and right way to do it. There can be backlash in many areas of your marketing strategies if you purchase an email list of people who did not willingly give you their information. So why not create an online tool that is useful and serves as your way of getting people’s contact information?
Join Facebook Groups
You want to reach and connect to your audience. But to do that, you need to find them first. Where might they be? Where do potential customers usually hang out online? Facebook, of course. Or in Facebook groups, to be specific.
The great thing about Facebook groups is that there is one for almost every topic you can think of. All you need to do is to join one or several, depending on what you are looking for.
You not only answer the question but also get to promote your website. Simply direct them to it for further answers and enlightenment. If those groups or forums are among the top results in Google, then that translates to increased traffic for your website. Simple, but one of the more creative website marketing strategies for entrepreneurs. That should be one of your main goals when planning creative website marketing strategies. Why not add some interactive content to your website to set it apart? You add to your creative website marketing strategies while also connecting with your audience.
Create Great Website Content
You were probably expecting to see this here sooner or later. Well, here it is. Creating great website content is indeed one of the best creative website marketing strategies for entrepreneurs. How could it not be when great content is one of the pillars of a great website. And the same goes for website marketing. Great care should be made when creating website content, especially when it comes to the written content.
To be honest, only a few websites have great written content. A lot are just getting by with content that is just “okay,” and you wouldn’t want to emulate that. What you would like to have on your website is a copy that not only catches people’s attention but also gets them to act. If you get people to act, then you know that your content is a winner. It needs to prompt a potential customer to make a purchase for the first time.
- Pay Per Click
- Return of Investment
- Click Per Acquisition
- Page View and Click Rate
Creating great content can’t be a one or two-time event either. You need to produce it continuously and consistently. Always review your website. But do so while having your target audience in your mind. What is going to catch their eye? What will hold their attention? What will give them value? What will convince them to stay and make a purchase? Once you get their full attention, then you can really get down to business, meaning, you can start selling them what you have to offer, whether it is a product or a service.